Brief: Integrated
Client: Blackmores Sydney Running Festival
Proposition: Be part of the run for everyone
Project: ING wanted to have some fun for April Fools’ Day and showcase their attitude towards money flexibility. My solution? Launch Australia’s next great swimwear sensation.
Reached over 160,000 people on Facebook and received media coverage throughout Newscorp and on the Today show.
To show off ING’s ability to help you game online without incurring any international transaction fees, I came up with a short animation concept to show what it would be like if your day to day life was more like a video game.
Watch the video here.
Brief: Print
Client: Colgate Optic White
Proposition: The easiest way to whiter teeth
Brief: Print campaign
Client: Ford Ranger
Proposition: Work smarter with Ranger
Brief: Radio
Client: rsvp.com.au
Proposition: Find something real
Brief: TV
Client: Google Home
Proposition: Your voice has all the power
Brief: Social media
Client: OzHarvest
Proposition: Ugly food can be beautiful
Brief: Digital
Client: Coke
Proposition: There’s a coke for every you
Brief: Strategy (come up with the client and find a new unique selling proposition)
Client: Australian Walnut Industry Association
Proposition: Walnuts boost male fertility
Brief: Outdoor
Client: Qantas direct flights from Perth to London
Proposition: England and Australia have never been closer
Brief: Game Changer
Client: Workplace Gender Equality Agency
Proposition: Let’s put a stop to the motherhood penalty
